Description
AJDIR is a spiced tea inspired by the mountainous regions of the Atlas.
Its name means mountain in Tamazight, referring to territories where climate, terrain, and local resources shape customs. The blend highlights spices and ingredients selected for their role and balance, including saffron from Taliouine, used sparingly.
A tea designed for cold periods, break times and shared moments, where the drink accompanies the discussion and is part of a continuity of passed-down gestures.
AJDIR offers a contemporary reading of these uses: structured, profound, faithful to a culture of measurement and time.
90 °C
4 to 6 minutes
Ingrédients & caractère
- Thé noir Assam*
Riche et puissant, il apporte structure et couleur profonde à l’infusion.
STRUCTURE
NOTE INTENSE
BASE
COULEUR PROFONDE
- Cannelle (ⴰⵣⵉⵣ)*
Utilisé dans les cuisines familiales. Elle apporte une chaleur épicée nette.
NOTE ÉPICÉE
CHALEUR
TOUCHE RONDE
TRADITION DE TABLE
- Écorce d’orange*
Séché puis conservée, elle apporte une légère amertume et une note fruitée.
NOTE AGRUME
LÉGÈRE AMERTUME
FINALE FRAÎCHE
ÉQUILIBRE
- Gingembre*
Racine séchée, au parfum franc et légèrement piquant.
NOTE PIQUANTE
ARÔME FRANC
PROFONDEUR
INTENSITÉ
- Cardamome*
Elle apporte une fraîcheur nette et équilibre la chaleur des autres épices.
ÉQUILIBRE
STRUCTURE AROMATIQUE
FINALE CLAIRE
INFUSION CHAUDE
- Clous de girofle (قرنفل)*
Bouton séché au parfum dense. Il renforce la profondeur et soutient la tenue du mélange.
PROFONDEUR
INTENSITÉ
BASE ÉPICÉE
FINALE LONGUE
- Safran (ⴰⵣⴼⵔⴰⵏ – الزعفران)
Filaments ajoutés en faible quantité. Ils colorent l’infusion et apportent une dimension aromatique supplémentaire.
TOUCHE RARE
COULEUR
COMPLEXITÉ
DOSAGE PRÉCIS
- Thé noir Assam*
Riche et puissant, il apporte structure et couleur profonde à l’infusion.
STRUCTURE
NOTE INTENSE
BASE
COULEUR PROFONDE
- Cannelle (ⴰⵣⵉⵣ)*
Utilisé dans les cuisines familiales. Elle apporte une chaleur épicée nette.
NOTE ÉPICÉE
CHALEUR
TOUCHE RONDE
TRADITION DE TABLE
- Écorce d’orange*
Séché puis conservée, elle apporte une légère amertume et une note fruitée.
NOTE AGRUME
LÉGÈRE AMERTUME
FINALE FRAÎCHE
ÉQUILIBRE
- Gingembre*
Racine séchée, au parfum franc et légèrement piquant.
NOTE PIQUANTE
ARÔME FRANC
PROFONDEUR
INTENSITÉ
- Cardamome*
Elle apporte une fraîcheur nette et équilibre la chaleur des autres épices.
ÉQUILIBRE
STRUCTURE AROMATIQUE
FINALE CLAIRE
INFUSION CHAUDE
- Clous de girofle (قرنفل)*
Bouton séché au parfum dense. Il renforce la profondeur et soutient la tenue du mélange.
PROFONDEUR
INTENSITÉ
BASE ÉPICÉE
FINALE LONGUE
- Safran (ⴰⵣⴼⵔⴰⵏ – الزعفران)
Filaments ajoutés en faible quantité. Ils colorent l’infusion et apportent une dimension aromatique supplémentaire.
TOUCHE RARE
COULEUR
COMPLEXITÉ
DOSAGE PRÉCIS
*Ingrédients issus de l'agriculture biologique
An Amazigh ritual
In the Atlas Mountains, ingredients are never chosen at random. Each one serves a specific purpose , passed down through experience, depending on the time, the dish, or the need.
→ Taliouine saffron is reserved for special occasions. Rehydrated in a little warm water, it is used in dishes for guests and celebrations. In very small quantities, it is also valued for its calming and mood-boosting properties.
→ Cinnamon , added whole and then removed before serving, complements sweet and savory dishes. It is also used to aid slow digestion and periods of fatigue.
→ Ginger is a great addition to hot dishes, especially in cold weather or after exercise. It is known to aid digestion and warm the body.
→ Cardamom , opened by hand just before use, flavors certain dishes and drinks. It is also used to aid digestion and freshen breath.
→ Cloves , present in very small quantities, add structure to simmered dishes. They are traditionally used for their antiseptic properties and to relieve certain pains.
→ Dried and preserved orange peel is added to spice blends for its aromatic and bitter note. It is also used to stimulate the appetite and aid digestion.
AJDIR draws inspiration from this interpretation of the ingredients:
a composition conceived as a set of precise gestures, where each element has a role, a moment and a measure.
Tasting & pairing
-
In the classic version
– The black tea and spices are clearly discernible
– A structured cup, without any additions
– Ideal for perceiving the balance of the mixture
-
In chai latte version
– Infused and then diluted with hot milk (animal or plant-based)
– Milk rounds out the cinnamon and ginger
– Cardamom and saffron gain in sweetness
– A more immersive reading experience, inspired by chai traditions
-
To accompany
– Plain bread or flatbread
– Dried fruits (almonds, walnuts)
– Or alone, when you want a full and resting cup of tea
Packaging & conservation
Symbols
ⴰⵊⴷⵉⵔ— The symbol of the mountain
ⴰⵊⴷⵉⵔ means stone, base in Tamazight. It is also the name of mountain places, associated with altitude, steadfastness, and constancy.
The symbol chosen for Ajdir is our interpretation :
→ a simple form, inspired by Amazigh lines, designed to convey stability and rootedness.
For this creation, Ajdir draws on this mountain spirit:
→ a solid base, well-placed spices, an infusion that takes its time.
A structured, deep tea that warms without ever being overpowering.
Aromatic profile
Homemade recipe
Controlled infusion
Signature AJDIR
First Amazigh Tea House
No added flavorings
Original recipes
Designed for enjoyment
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