Saffron: The gold of the Amazigh Mountains ⵜⴰⵣⵉⵏⵜ ⵏ ⵓⴳⵔⵉⴳ

There are ingredients not only meant to perfume the world… but to preserve a memory. Saffron, or tazintin Tamazight, is one of those rare treasures harvested with the same reverence as a family secret. In the villages of the High Atlas Mountains, dawn heralds the beginning of the ritual: women and elders go out before sunrise, picking the crocus flowers one by one, so that their petals remain closed and preserve all their richness. A silent, almost sacred harvest—a gesture passed down through generations.

"Saffron sustains us, but above all, it reminds us of where we come from."
— Tayri, producer in Taliouine

A legacy rooted in the land

Our interpretation: Ajdir ⴰⵊⴷⵉⵔ

Ajdir— “the mountain” — pays homage to the high-altitude lands that protect and inspire. Its blend combines a deep Assam black tea, the warmth of cinnamon, the vigor of cardamomand ginger, the character of clove, and the rare light of saffron. It is a tea of ​​gathering, an autumnal infusion made to slow down, breathe, and reconnect with one's roots.

Did you know that? - The Amazigh saffron from Taliouine is recognized as one of the finest in the world. - It takes about 150 flowersto obtain 1gof dried saffron. - Historically, it was also used as inkto protect manuscripts. - It is sometimes associated with tissueraf: "that which carries wisdom".

Red gold — precise, rare, luminous.

A gesture to remember

Preparing Ajdir is like opening a gentle parenthesis in the modern rhythm. A cup that unites yesterday and today, home and loved ones, roots and the future. Because an infusion can be a legacy.