Description
Itri draws inspiration from mint tea as it is passed down among the Imazighen, while offering a contemporary interpretation of this ritual.
The blend highlights lesser-known mints, such as pennyroyal , used sparingly to structure the taste and provide a particular aromatic depth.
An interpretation faithful to the spirit of shared tea, conceived around balance, gesture and time.



Ingredients & Benefits
- Sweet mint نعناع
Fresh and mild, it embodies the spirit of Maghreb teas and soothes after a meal.
Digestive
calming
carminative
antispasmodic
- Gunpowder Green Tea
Powerful and vegetal, it provides the structure and roundness necessary for the balance of the mixture.
STIMULANT
DIGESTIVE
DETOXIFYING
ANTIOXIDANT
- Pennyroyal (فليو / flio)
Wilder, it adds an intense and aromatic note that distinguishes Itri from a simple mint tea.
Digestive
emmenagogue
antiseptic
expectorant
An Amazigh ritual
Mint tea holds a central place in Amazigh cultures. It accompanies welcoming guests, conversations, and breaks throughout the day.
Prepared from green tea leaves and spearmint, it is traditionally served in three stages . Each glass bears a transmitted reading:
→ the first, more bitter, opens the time for exchange; bitter as death.
→ the second, gentler one, sets up the discussion; gentle like life.
→ the third, lighter one, accompanies the end of the shared moment; light like love.
In some regions, a small amount of pennyroyal mint is added. More pronounced, it structures the flavor and provides a characteristic aromatic depth.
ⵉⵜⵔⵉ ITRI is inspired by this transmitted gesture and offers a blend designed for a constant infusion, faithful to the spirit of Amazigh mint tea.
Tasting & pairing
-
Sugar, as a reference point
– Traditionally present, never imposed
– It is added or removed depending on the moment, the person, the desire
– Itri is designed to remain readable, even without sugar
-
Intensity & adjustment
– Short infusion: crisp freshness, mint at the forefront
– Longer infusion: rounder tea, more pronounced pennyroyal (fliou) aroma
– One base, multiple possible interpretations
-
To accompany simply
– Dates or dried fruit, to balance the bitterness
– Cookies or dry cakes, without excessive sugar
– Or nothing at all: tea is sufficient on its own
Packaging & conservation
ⵉⵜⵔⵉ — The star symbol
ⵉⵜⵔⵉ means star in Tamazight .
It guides, directs, and marks the balance.
This creation is based on a controlled composition, designed for a clear, consistent and precise infusion.
Aromatic profile
Homemade recipe
Controlled infusion
ITRI Signature